SEO or search engine optimization is the process by which websites are listed in search engine results. This means that the traffic a websites gets the higher up the list it will be shown. Now the question is whether there are any benefits to being up there? Studies have shown that generally people tend to click on the links which are at the top of the list. So the SEO techniques work to decide which factors contribute to the fact of being top of the list. What can be done to make a website more popular? There are some marketing strategies which actually help.
Now there are two types of SEO link building techniques. One is the white hat SEO and the other is the black hat SEO. White hat techniques are the ones which are permitted by the search engines. Normally these don’t involve trickery or deception. They have genuine content to be viewed. But black hat SEO techniques resort to unfair means. They involve tricks and deception to attain more traffic. But if the search engine comes to know of these unfair means then they might ban the website temporarily or permanently.
- Create articles or information about your field of work or website and submit those to business directories or article sites.
- Write blogs related to your domain and submit it to blog sites. Keep updating your blogs.
- Upload videos or images about your company or business and post it in the website itself. This can attractive and also interesting.
- You can pay any press release website to feature about your website.
All these means will generate lot of back links to your website.